This video created to show John’s authenticity as an executive coach.
This video was created to re-target people who have viewed one of the first two videos that we created. This video is being used as a part of an active marketing funnel.
This video was all about John’s authenticity — he isn’t like other executive coaches with the fancy cars and big houses — he’s about results.
Goal: To communicate to CEO’s of 1 – 5 million dollar companies that John Hawkins is the executive coach that can help them take their business to the next leve.
Strategy: We created three videos:
1. Credibility – We position him as THE coach for young entrepreneurs doing 1-10 million in revenue, but feel like they are drowning.
2. Authenticity – We created this video to show that John is not your typical coach — he’s been through hell and back, and has a unique perspective as a result.
3. Re-targeting – This video is used to re-target prospects who didn’t book a call with John, but watched one of the other two videos.
Results: John and his team were thrilled with the videos — this is a campaign that is currently running.
John Hawkins | CEO at Triwise
– John Hawkins, CEO / Founder
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