Marketing Makeover
6 Part Series
What’s the Marketing Makeover Series?
Most businesses are not marketing effectivly with their audience — this means they are losing money. Taylor Rubart of Flannel Media and the Ferndale Chamber of Commerce have teamed up to put on this marketing makeover series. In it, you’ll learn exactly what you need to do (and what you can stop doing) in order to grow your business and market with confidence.
You’ll leave with a solid marketing plan, and a base knowledge which will help you to see dramatically better results in your business.
This series is for you if…
- You want to reach your ideal customers
- You want your business to grow
- You want to spend less time on marketing
- You want to understand marketing better
- You want a step by step plan to follow and see results
- You’re tired of the latest fads and trends
Class 1: What’s Branding? How do you do it?
Why do brands like Starbucks, Mercedes, Patagonia, and Apple command such fierce loyalty? Why do they position their products the way they do? How can we implement these easy to learn principals into our own marketing, to help our businesses grow? That’s what this class is all about, and it is foundational to understanding how to create a lasting businesses, that will stand the test of time.
Class 2: How Can We Apply Branding to Our Marketing?
Once we understand branding, how do we practically apply it to all of our marketing. In this class, you’ll learn how to take your brand and implement it in:
- Website
- Emails
- Video creation
- Brochures
- Flyers
- Sales events
- Storefronts
You’ll also learn how to talk about your business in a way that gets people to pay attention — from one liners, to elevator pitches.
Class 3: How Do You Market Your Business for Free?
In this class, we’ll learn five techniques for marketing our business for free. Yes, that sounds like a gimick, but it’s not. There are specific ways to talk about your business, interact with customers, that will create ongoing marketing with out you having to spend a dollar.
Class 4: How To Implement Internet Marketing
What are the best ways to spend your time on the internet to grow your business? Why should we be using internet marketing? How do we start? This class will be an introductory class on internet marketing, giving you practical advice you can implement right away.
Class 5: Email Marketing
How do we reach our customers via email? What do we say, and how do we go about it? This class will get into how you should be approaching email marketing, and how to implement it to grow your business.
Class 6: Improve Your Sales Skills
The lifeblood of any business is sales — how do we improve our sales skills in order to help out customers, and grow our business? In this class, we’ll move past the coloquialisms and clichés, and learn what actually works in Whatcom County.