BAI Environmental Services

Case Study

Client: BAI Environmental Services

Campaign Type: Brand / Recruitment

Production Length:

  • Pre-Production: October 2023
  • Production: November 2023
  • Post Production: December 2023 – January 2024

The Challenge

BAI Environmental Services is a local company servicing refineries, construction, utilities, and other outfits requiring dirty and hard work — yet the folks at BAI always come out with a smile on their faces. After nearly 40 years in business and employing over 80 full time staff, they decided it was time to actively recruit people, since each person added to their team adds over $100,000 to the bottom line and their work opportunities outpaced their hiring.

BAI had done essentially no marketing in the past — we were tasked with defining what their brand is, what it stands for, and communicating that to potential employees in the form of a movie trailer (brand video).

The Strategy

We sat down with leadership and team members alike, to hear about their experience. We crafted questions to ask each person in order to capture the authentic experience of working at BAI. In addition, we were able to visit multiple job sites in order to show the diversity of what they do and the involvement of the leadership team in the day to day operations.

The Process

1. Pre-Production

We took what we learned in our workshop to craft a storyboard that would guide our production so the direction of the video flowed in a conversational manner. We used the storyboard to craft questions for the partners and employees.

In addition, we hand selected locations to best represent the kind of work BAI does and the types of environments they work in.

2. Production

Production was quick, and took place over two days — one day for interviews, and one day for b-roll capture. We asked thoughtful questions to illicit the responses we were looking for, to insure the video sounded authentic and real.

3. Post Production

In post, we used our storyboard as a guide but also allowed for spontaneity where it made sense. We went through three rounds of revisions, asking for and receiving input from the client. The final product is BAI can use for years to show people what they do, who they do it for, and recruit talent to their business.

Distribution

After all of our productions, we host our distribution workshop. Distribution is critical, and is often an overlooked part of the process. We know how much time and effort is involved in video production, and we want our clients to get the most they can out of the final product.

In our hour long workshop, we:

  • Review our 28 point distribution checklist
  • Discuss what went well in the process & what our team can improve upon
  • Answer any remaining questions
  • Present ideas for future video creation to further help further build the brand