A competitor in the supplement space had a video to showcase their brand, and Barlean’s didn’t. They needed a brand video to demonstrate their identity as a company. Who they are, who they serve, why they do what they do.
Barlean’s provided a comprehensive brand guide, which helped us determine we needed to include the four different target markets. Young families, millennials, baby boomers, and retired folks. We worked with local talent to achieve this look.
In addition, it was important to Barlean’s that we communicate the Pacific Northwest vibe. To do this, we scouted a number of locations — the San Juan islands, the ocean, hiking trails, apple orchards, etc. This is meant to ground the Barlean’s brand in their roots — the PNW.