Total Brand Audit

“It’s impossible to read the label if you’re standing inside the bottle”.

What’s a Total Brand Audit? 

The only way to get the right answers about your brand and your marketing is by asking the right questions. You work in your business. You’re simply too close to ask the right questions.

As Roy Williams says, “It’s impossible to read the label when you’re standing inside the bottle”.

We define the type of marketing we do as: “Telling stories that resonate with the correct audience and getting them in front of that audience to accomplish business goals”.

In order to do this well, we first must understand your story.

We take a deep dive into your brand, marketing, and online presence to provide you with actionable insights, a path forward so you can create messaging that moves people to action. 

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How It Works

Step #1 – Fit Call

The objective of this 15 minute call is to determine if you’re a fit for us and if we’re a fit for you.

Step #2 – Schedule an Interview

Next, we schedule an interview with you and the rest of your team. It’s an hour meeting for us to dive deeper into your situation and for your team to ask questions of us. This mutual interview confirms whether or not we’re a good fit for each other before comitting money and time to the process.

Step #3 – Book The TBA Workshop

The Total Brand Audit (TBA) is a two hour workshop where we take a deep dive into your brand. If we work together, it’s critical we get your message 100% right. Anything less is unacceptable. We get a clear and actionable understanding of your values, mission, direction and tone.

The workshop is costs $1,995. If you are unsatisfied, you get your money back. If you move forward with us, the workshop cost is applied to the project total. 

Step #4 – Report & Action Plan

We compile our findings into a report (TBA Report) and deliver our action plan based on your specific situation. 


Your brand is the foundation of all your marketing — everything builds on it. Don’t build on a shaky foundation. Take the time to get it right. 

Investment: $1,995.

*No Risk Guarantee: If you are unsatisfied with the workshop you get your money back.

*There’s no fine print, because that’s all there is to it. If you request a refund within 24 hours of the workshop, you get your money back.

Workshop Feedback

“The workshop was key in making us sit down beforehand and answer those questions you don’t think about… It took some soul searching, sitting down and asking those questions, having internal dialouge, and making sure we were all clear what that message is we’re trying to convey. 

I’d absolutley recommend Flannel Media…If you truly care about your brand and are passionate about it, they are going to tell your story the way you want it to be told. 

Melissa Castor

Director of Field Operations, Cornerstone General Contractors

Let’s Talk.

Ready to book the workshop? Have questions? Book a call by clicking the button below or sending us an email, and we’ll get to know each other.