Flannel Media’s

Video Budget Builder

How To Use The Video Budget Builder

This form will help you create a video budget. Marketing spend varies widely based on company, industry, and age of the company. That being said, as a general rule of thumb in most businesses:
  • 5 – 15% gross revenue is spent on marketing
  • 25 – 35% of marketing goes to content creation
  • 20 – 30% of content creation goes to video production

(If you want the report we based this budget builder on, click here).  

Have at it! Drop us a line if you have any questions — we genuinely like people. 

How We Made The Budget Builder

We conducted market research to determine what most companies spend on marketing, content marketing, and video production each year. We also analyzed trends to make suggestions, since it isn’t enough to do what successful companies were doing in the past. It’s important to innovate and lead. 

To access the report this budget builder tool is based on, please click here

Why We Made The Budget Builder

Most companies know they should be using video — they just aren’t sure how much they should be allocating for their marketing efforts. A vast majority of our clients (87%) have never created professional video content before, and don’t know how to budget for it.

We created this to help companies better understand what to budget for professional video production as well as their overall marketing.