What We Do
We create campaigns to recruit talent, generate brand awareness, build company culture, raise money, and promote programs.
What We Do
The 30,000 ft. View
01. Understanding & Strategy
It starts with understanding and strategy. In order to best help, we need to fully understand your situation and where you’re trying to go before we make recommendations. No sense in setting off on a roadtrip unless you know where you’re going and how you’re going to get there.
02. Execution & Analysis
Once we know where we’re going and how we’re going to get there, we execute the plan, following it step by step. We make adjustments as needed throughout our work together as we gather data and insights.
Services
The 10,000 ft. View
Brand Identity
If you don’t understand your brand identity, your marketing and communications tend to be scattered with no rhyme or reason. It’s like building a house without pouring a foundation. We help our clients discover their brand identity and translate that into tangible deliverables they can use to guide their marketing moving forward. It’s hard work on the front end for results that resonate on the backend.
Mission & Vision
Helping clients identify what drives them and translating those findings into mission, vision, and values that can be used througout internal and external communication.
Brand Style Guide
A document created with the purpose of guiding marketing and branding activity so communications and messages have a similar feel, style, and tone.
Brand Positioning
Perception is reality. We help you craft a strategy to be perceived in a positive light leading to better overall opportunities.
Message & Voice
What you do is one thing — how you talk about it is another. We help you craft internal and external messaging that move people to action.
Messaging Frameworks
We provide and coach you on the use of messaging frameworks you can return to no matter the message you’re trying to communicate so it has maximum impact.
Content Strategy
We help you determine what content you should create, how to create it, and how to distribute that content so your ideal audience interacts with it.
Content Creation & Marketing
After you have a clear vision of what your brand is and stands for, you need to communicate it to your audience in a way that will resonate with them. It all comes down to storytelling. We’ll help you design campaings to communicate with impact.
Video Production
We believe the best way to win hearts and minds is through video. We help you create videos that not only look good, but have an impact on your marketing and overall brand.
Photography
To us, photography (and all media) is about creating a feeling in customers, clients, and staff. We help our clients create and utilize great shots for web, social, and design.
Messaging
There’s brand messaging, and then there’s specific messaging. We help you craft messaging (the words you use) for specific marketing & sales campaigns.
Design
We assist with direction and brand consistency in the design process, relying on partnerships to help our clients with design that communicates the correct perceptions.
Analysis
What’s working and what isn’t? In order to make data driven decisions, we first need to create the data. We then help you inturpret it into actionable insights.
Distribution
Great marketing collateral seen by nobody doesn’t make much sense. We assist with distribution — getting the right eyes on the right content.
“It was very important to us, if we were going to tell our story it had to do be done absolutely the right way. There was no margin for error. It was critical that first encounter with Cornerstone be told the right way. It was really powerful how it was put together, and we couldn’t be happier with it.
For me, it’s about results at the end of the day, and that’s why we keep coming back to Flannel Media.”
Dave Flynn
President at Cornerstone General Contractors
Recent Projects
Client: Cornerstone General Contractors
Campaign Type: Brand Building & Recruitment
Client: Whatcom Transit Authority
Campaign Type: Awareness
Client: Communities in Schools
Video Type: Fundrasing