What We Do
Brand and Messaging Strategy
We help clients craft messaging so it reflects the core of their brand and resonates with their audience.
Brand Identity
If you want to create video content that resonates with people on a deep emotional level and drives them to take action, you need to know what’s at the heart of all you’re creating. We need to have a firm understanding of what your brand stands for. If we don’t, we’re just adding to the noise.
Message
We’re firm believers that the message informs the visuals. Sure, we’ll get some awesome shots, but not at the cost of clarity. The message must resonate with the intended viewer. If it doesn’t, we haven’t done our jobs.
Metrics
Defining success at the beginning of the engagement is critical. If we don’t define success, how will we know if we’ve accomplished our goals? We help you determine what metrics and markers of success make sense, and put measurement devices in place where applicable.
Sales & Marketing
We’re marketers at heart. We need a 30,000 foot view of your marketing efforts across your brand. Video has the potential to help at all stages of the buying journey (awareness, consideration, decision, retention). By understanding your current marketing efforts and what you’re trying to accomplish, we can better advise.
Client Spotlight: Cornerstone General Contractors
Recruitment & Brand Building
Cornerstone experienced a great problem — crazy growth. They needed a video to speak to their culture of craftsmanship and hard work to attract the right people to join their team.